Exterior signs are signs installed outside of a building. These signs can be attached to the exterior wall of a building or directly installed in the ground. Wall signs can include sign cabinets or channel letters. Ground signs can include monument signs, pylon signs, poles signs along with directional and wayfinding signs.

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Did you know that about 85% of your customers pass your business location at least once a month? How are you making sure your business is capturing their attention? Every business with a brick-and-mortar location needs an exterior sign. Well designed and well-placed exterior signs will attract more foot traffic and enhance your brand image. 

 

Lighted or Non-Lighted Signs

Exterior signs can be internally illuminated, externally illuminated or not illuminated at all.  The decision for your exterior sign should be based on your type of business, your location, your hours of operation as well as the ambient light near your signs A restaurant that is open at night would benefit from a lighted sign. If your location is in a light industrial building without any major street frontage, a lighted sign might not be a wise investment. The availability of electrical power at the sign’s location can also influence this decision.

 

Different Types of Exterior Signs

Although building signs are the most recognized type of exterior signs, there are other options that can replace or compliment a building mounted sign. Monument signs are freestanding signs, typically 6-feet tall or less, that have graphics on one or both sides. Channel letters are custom-made metal or plastic letters commonly used in exterior signs on public and commercial buildings, and often internally illuminated. Unlit three-dimensional letters that are applied to sign panels or monuments are usually referred to as dimensional letters. Pylon signs are tall versions of freestanding signs mounted on one or multiple pylons.

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In addition, more exterior signs are incorporating digital displays or LED electronic message centers to transform their static sign into a changeable, flexible advertising sign to meet your different branding and communication needs.  These digital signs can be mounted as a wall sign or within a ground sign.

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As you can see, there are many options to consider when selecting an exterior sign. No matter what type you choose, Sign Advisors of Houston will work with you to ensure proper design, fabrication, color, location, and installation — making sure your investment in an exterior sign pays off.

 

Free Exterior Sign Consultation

Sign Advisors of Houston works with you to help you elevate your brand with custom designed exterior signs. We will make sure you get impactful, attractive, and professional exterior signs that get your business noticed.
 

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Call Sign Advisors today at 713-494-1174 or contact us for a Free Exterior Sign Consultation.