If you operate or are planning to start a Houston business, an important consideration is the type of signage you implement in and around your facility. Create a look and feel that impresses customers and gives employees a sense of pride in their workplace with custom signs for your office building, manufacturing facility or retail establishment. A top-quality, professional, easy-to-read business sign generates name recognition and brand awareness and can help set you apart from your competition. In addition, a well-designed sign will draw more people into your business, getting them one step closer to becoming customers.

 

Draw Attention with Commercial Building Signs

Your business needs to be easy to find and recognizable from a distance. That is where landmarking is essential. Your business sign must highlight your establishment, especially if your business is located in a multi-tenant office building or a retail strip center so you can stand out from the crowd. Your building sign is your main business identification element, but it’s also a way to communicate the values and mission of your company’s brand. Plus, it can drive targeted traffic to your business, helping you gain more customers.

 

Business Signs Convey Professionalism

If you wanted to secure a business loan, would you trust the bank in a nameless, sign-less building? Or would you trust the bank with their logo and name on the exterior of the building? A high-quality business sign can be interpreted as a sign of professionalism and it communicates a level of trust between the business and its customers.

 

Draw Attention with Exterior Business Signs

Signs on the exterior of your building promote your brand, draw attention to your place of business and help differentiate it from other Houston businesses in the area. More importantly, it helps your customers find your business. Exterior signs can be ground-mounted monument signs or pylon signs and can take on a variety of shapes and sizes. Typically, they are installed near a road to attract the attention of passing drivers and direct them to your entrance. Exterior signs can also be mounted on your building. These are very useful in areas where foot traffic is high and there are other business nearby, such as a shopping center or mall.

 

Drive More Sales with Interior Business Signs

Customers rely on signs for guidance, information, and assurance. Interior business signs help buyers locate merchandise and can lead to increased sales when added to special displays. Custom interior business signage comes in many forms: ADA compliant signs, directional signs, lobby signs, wayfinding signs, floor and wall graphics, hanging signs, restroom signage, and much more. Digital display signage can also highlight changeable promotions to increase your point of purchase revenue.

 

Make Business Signs Part of Your Marketing Strategy

Business signs can be an essential component of an overall marketing strategy. A sign that contains a company’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect and impact are continuous.

 

Today’s high technology LED digital displays can also provide real time changeable messaging to highlight your latest offering, sale or promotion.  Digital displays can be stand-alone or incorporated into monument signs, pylon signs or building signs.

 

For businesses with limited marketing funds, signs can be a cost-effective form of ongoing marketing. According to the SBA, the cost of reaching 1,000 potential customers is much lower for business signs than other types of advertising, such as radio, television, newspapers or even the internet

 

Free Business Sign Consultation

Sign Advisors of Houston works with you to help you get the best value for your Houston business sign project. We will make sure you get business signs that will attract customers and drive brand recognition.

​

Call Sign Advisors today at 713-494-1174 or contact us for a Free Business Sign Consultation.